Interested in developing your intuition? Find out more

All too often new products come to market and fail because they are misconceived at the outset, not based on genuine market need. This is such a waste of resource and demonstrates inadequate customer understanding.

By contrast do you want to:

  • Establish both your clients ill met and unmet needs?
  • Design exciting and successful new products ahead of the competition?
  • Know the direction in which your market is moving over the next 3 to 5 years?
  • Stimulate your team to constantly think product improvement and innovation?
  • Demonstrate you are a pioneer and innovator in your field?

We achieve this using focus groups. We identify 5-6 imaginative decision makers and buyers from across your sector and recruit them to come to a number of two-hour groups in a central location. The process is as follows:

  1. Participants from non-competing sectors are identified and recruited to participate in market research.
  2. A discussion guide is prepared in advance in conjunction with you and your team.
  3. The groups are held in specialist studios, equipped with a one-way mirror, quality recording, hostessing and catering. Such studios provide viewing from a private room and it is recommended as many as possible from your team attend. It is a thought provoking and creative time for all those present.
  4. If possible you prepare high level concepts to be put forward during the groups.
  5. Participants are given an incentive for attending.

I have done many such groups across Europe, North America and the Far East and I know their potential. I moderate the groups myself and on completion I draft a summary report and present it to you and your team.